slide 4

XML is All About Repurposing and Reuse

(The“Why XML” Clichés)

• Print is not enough any more
• Single-use data is too expensive
  • Information is a corporate resource and must be managed accordingly
  • If we can’t get our data out, we don’t want it in
• Standard pages aren’t enough anymore; every client needs a personalized look and feel
• I want just-in-time merge from this form plus that database
• Web design and print design are different